Friday, January 23, 2009

What have I been up to?

I know, I know, I've been fairly MIA the past two months, but not without good reason, I assure you! And definitely not absent from blogging. In fact, I've been blogging more than ever!

I suppose now is a good time to introduce my new blog to you all - Westbound Boarder. The blog is about boardsports, and its exclusively for women who ride (though we don't discriminate against men who'd like to read, too!) It is a project shared by a good friend and myself, and our hope down the road is to grow this into more of a support group and resource for women who snowboard.

This project has been a great way for me to step out of my PR shoes and see the other side of things - what it's like being pitched, what things affect traffic numbers, etc. - and it has really helped me understand the agenda of bloggers I work with on a daily basis. I've also been learning a lot about the technical side of things, which has been helpful just in simple conversation. And its a great way to combine my two hobbies - boardsports and blogging.

My goal with this blog (aka, my somewhat abandoned PR blog) is to completely rebrand and import to wordpress/self-host, now that I know a bit more about the platform and process.

Another blogging-related project I'm involved with is the Social 7 - a weekly video podcast conversation on the week's top 7 stories in social media and marketing. Starting by two coworkers and myself, it has been a fun project, and is helping build our brand as social media experts in the PR industry. Definitely check it out!

Until then, I'll try to post when I can until I have a chance to develop my snazzy new wordpress blog :)